On April 18, a roundtable discussion was held on “Current issues of the modern media space in the in the context of the Russian-Ukrainian war”

Today, on April 18, a roundtable discussion “Current Issues of the Modern Media Space in the

in the Context of the Russian-Ukrainian War” was held today, with Sergiy Nikitenko and Denys Putintsev as speakers.

Sergiy Nikitenko revealed the details of the journalist's hard work in the de-occupied territories and explained

under what circumstances it is possible and necessary to violate the rules for publishing materials from the red zones.

The journalist also emphasized the importance of covering the issue of the de-occupied territories, in particular for

foreign audiences. According to him, this not only helps the audience learn about the de-occupied

villages, but also benefits the communities themselves: “...donors, who are actually the main ‘supplier’ of

of some kind of resource for these destroyed communities, they also read the media...”.

The next speaker, Denys Putintsev, spoke about personal branding and the main factors that can be used to

to encourage people to watch your content. The media expert highlighted the rule of 5 Cs, namely:

“Death, Fear, Sex, Laughter, and Scandal. Together with the participants of the event, they also discussed which

platforms to work on and develop their brand.

The speaker provided general recommendations for the successful implementation of your own project: “The first thing is

philosophical, to understand that the world has changed. The second is cynical, to understand that it has changed, perhaps not

for the better. The third is professional... now every minute you need to develop, every minute you need to

to acquire knowledge every minute, because the world has changed and it is very fast... Fourth, you need to understand that now

journalists, media professionals are not just people who produce information, analyze, they are also stars, in any

in any context... The fifth is to understand that there are no bad comments and information, and no

good comments and information, there is only the way you use them, how you use them to

to develop your personal brand. It's okay to not like someone, it's not okay at all if

no one cares about you...”.

We remind you that tomorrow, April 19, at 10:40 a.m., the II student workshop “Communication Insights:

Modern Strategies for Success”. We invite you to join us!

Authors: Victoria Ilchenko, Sofia Lutsenko